Trailer: Season 3 (We’re getting weirder)
After a long winter break, It’s All Poetry is back for Season 3.
When I started this podcast I knew that I didn’t want to start another marketing podcast. There are a few out there I really respect and that just didn’t feel like a conversation I wanted to add to in this way. (That’s what my newsletter is for.)
Instead, I wanted to go back to my roots — the main part of me that got me into marketing and copywriting in the first place. And that, my friend, is a love for words and a deeply held belief that they are Magic (capital “M”).
2014 Nicole kept this belief tucked far far away from her day job as a copywriter… but 2025 Nicole… oooh boy. I know how vital words are not only in making my work better and serving my clients more holistically…
it also makes the work a hell-of-a-lot more fun.
Honestly, what kind of copywriter would I be if learning that the history of the word “focus” is “hearth” didn’t make my knees buckle?
I hope I never found out. :)
If you want to hear more from me, please enjoy this 3 minute trailer for Season 3, coming to you this Thursday, March 20th, 2025.
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Hi, welcome to season three of It's All Poetry.
My name is Nicole Cloutier, your host and resident word nerd... and for someone who her whole life has been told how quiet and shy she was and thought she would never ever start a podcast, this is a pretty exciting milestone.
So as we enter season three, I find myself re-reflecting on what this podcast actually is, why I'm doing it, why we're all here, what we're creating.
I did a lot of journaling, and here's what I've got for you: As you might already know, I run a copywriting studio as my "day job," which is something that I've been doing for more than a decade. And for a while in that business, I've been touting this line:
words are magic.
And when I say that in marketing, I mean "words are magic" in that they can alchemize into money if you know how to use them towards that end. But I also mean it quite literally, like In the makeup, in the erythral thing that words are made of, they are raw magic.
And being human is telling stories with those words. Stories about ourselves, stories about the world we live in. We even tell stories about the words that we use. Take money, for example, which is a word we will talk about this season . What stories do you tell yourself about that word? And these words, they all have past lives, if you will.
Some of them carry centuries old stories that we don't even consciously know, but we feel them. So one of our main purposes in this podcast to bring us back to our thesis is to look back at the past lives of words so that we can really understand them AND in doing so, lighten some of the power they have over us.
I'm sure you'd love to do that with a word like money, right? I know I would. Or productivity, or even scale, for my fellow business owners. And yes, we are going to be talking about all those words this season.
So, here we are. And that's what we're doing, and all I can promise you is that you'll learn something fun every episode, especially if you like words, but even if you don't.
And you'll meet my amazing guests who are mostly solopreneurs, small business owners, who use the words that we choose every day. And hey, if you ever want to chat with me about words, please send me an email. I'm always open to having discussions or bringing someone on as a guest Please do not hesitate to, to reach out.
And with that, welcome to season three of It's All Poetry. I can't wait to share these conversations with you.
