Turn your next launch into a story-driven experience that sells and still feels super generous.
A six week, small group email writing practicum for creative business owners who want to sell more… but not at the expense of their voice, their values, or their people.
← Click to see your payment plan options!
1 10 spots left
If I had to guess, I'd say you're a really ethical business owner.
You think about what it feels like to be on the receiving end of your emails and genuinely worry about bothering people. (Or is that really fear of rejection? Either way, it’s painful).
So when it comes time to launch the thing you poured your heart and soul into, you send just a few emails or talk about your offer with that apologetic tone…
And then wonder why it didn’t sell like you hoped.
And also… selling is genuinely weird right now!
Maybe you did a whole launch… sent all the emails, and it’s just not converting like it used to. And you’re not 100% sure if it’s the economy, AI, or you that’s the problem… (or even which you’d prefer).
All you know is that you have to turn things around, quick.
The instinct to care about your people's experience is your biggest advantage as a seller.
You’re a great storyteller.
You’ve probably taken some marketing classes, even have a few launches under your belt… you just really wish those launches were more reliable… so that you could have a business that actually holds you.
A buisness you can feel steady in, with space to dream and build and get excited again!
That’s the kind of foundation you can get from a really good launch sequence. One that marries your natural empathy with the conversion-tactics that move people to buy.
Introducing: The Launch Line
A live writing practicum where you will create a complete launch email sequence, with direct editing and feedback from Conversion Copywriter & Email Strategist, Nicole Cloutier… in just six weeks.
By the end of this practicum, you’ll have:
A fully written launch email sequence (5–10 emails), edited by Nicole (so you know they’re ready to convert).
A clear narrative arc for your launch that builds trust & desire to buy - so that your launch sequence feels like an experience your readers can enjoy & learn from.
A deep understanding of how to structure future launches so that you can do this again and again for all new offers!
Messaging that sounds like the weird, magical, un-copy-able you - and also speaks directly to the needs of your people.
“I honestly don’t know a single other person who’s made marketing make more sense to me than Nicole has. It’s truly, truly, truly brilliant.”
- Shivani Mehta Bhatia, Tulsi Strategies
How we’ll work together to write emails that actually make you money:
Weekly Video lessons:
Pre-recorded in reverse-classroom style. Watch on your own time before our live sessions
Weekly live sessions:
Q&A, co-writing, or hot-seat editing (depending on the week). You’ll have real accountability and live support to finish your launch emails.
Weekly assigned readings:
Short, curated examples of great writing (not all marketing copy) with notes on why they work. Read great stuff to write great stuff!
Freewrite prompts and rituals:
Journaling, meditations, and practical magic to loosen up your thinking before you write.
Community space:
A place to share work, ask questions, and write alongside your cohort.
1:1 Feedback on your emails from Nicole:
An expert conversion copywriter reading your emails to make sure they do the selling part.
Our six weeks will look like…
Week 1: GROUNDWORK
Mindset + Launch Planning
Make decisions about your launch and how you launch best! This is the prep & internal work that makes the external work sustainable.
Week 2: RESEARCH
Voice of Customer + Messaging
Learn how to listen to your audience so you know exactly what to say (without having to do a single client interview). This will make writing 10x easier!
Week 3: NARRATIVE ARC
Story Structure + First Drafts
Learn how a launch tells a story across multiple emails & understand what each email's job is so that you have a super compelling narrative people love.
Week 4: THE CORE SEQUENCE
Writing the Emails That Sell
This week, our focus is on writing your emails in your voice. We’ll have a co-writing session (messy first drafts strongly encouraged).
Week 5: EDITING
Editing for Conversions
All the little details that take you from sending emails that make people love you… to sending emails that make people want to buy from you.
Note: You can submit your drafts for review with Nicole starting this week.
Week 6: PREPARING TO LAUNCH
Final Polish + Going Live
We’ll make final refinements on your email copy and also talk about real-time launch strategy: what to watch for, how to read the data and make mid-launch pivots as needed.
Our #1 goal: for you to have a completely finished, high-conversion, story-first, launch email sequence that still sounds like your magical genuine self!
And yes!
I will taking my red pen to all your emails to make sure they’re set up to sell really really well.
The Launch Line is a new offer, but here’s what others have said about learning from Nicole:
“Nicole listens more deeply to what you’re saying behind what you’re saying than you even realize. She created copy that truly sounded like me, without feeling salesy.”
- Lauren Levine, Founder, She Wields
“Learning how to write emails that convert feels like a real game-changer to me. I really feel like I got a masterclass in email marketing, and that is something I will take with me even after this launch is over.”
- Britt Broekhaus, Somatic Astrology
“THIS ALL MAKES SO MUCH SENSE! It gives me a clear direction and I love your approach on marketing: to speak about the challenges and the pain points without doing some sort of ugly, pushy fear-based marketing.”
- Verena Borell
The Launch Line is for you if...
You're a solo founder, coach, educator, or creative who wants to sell with strategy and soul — without writing from scratch every time.
You’ve got an offer you believe in, but you're having trouble actually selling it.
You’ve tried AI (because you're a team of one and need all the support you can get!) but it never sounds like you.
You want to launch... kinda... you just wish there was a gentler way to do it.
You like being liked... but you want to be bought-from too.
You want structure without the sleaze — something you can reuse again and again.
You care deeply about serving your people and you’re ready to become someone who does that and also makes consistent sales.
Heads up: You can sell AND stay in integrity.
You’re already someone who writes generously. Who prioritizes clarity and consent. Who doesn’t want to pressure or manipulate anyone into buying.
What The Launch Line helps you start to claim is this:
You can be all of that — and also make money.
You can lead with empathy and invite people into something powerful.
You can honor where people are at and still clearly say: this is for you, and now’s the time to buy.
You ready?
But Nicole, who even are you?
Yes! Hi!
I’ve been in the marketing space for 12 years now (wild, right?).
I believe that words are magic, stories connect us, and businesses are spiritual pursuits.
Look, I don’t know if we’re “called” to bring our offers into the world, but here’s what I do know:
You’re creative as hell
You care deeply about your clients
You’re making the world a better place
And if I can help you use words to make a whole lotta money while you’re doing all that? Count me all the way in.
Have questions?
This space is here to help you feel grounded and informed before you click “buy.”
-
We start April 13th and run for six weeks. Expect roughly 2-3 hours per week: watching the lesson, attending the live session, and doing your writing. The live sessions will happen at different times to make sure most people can come to at least one. All will be recorded.
-
The video lessons are pre-recorded so you watch on your own time. The live sessions will be excellent, but life is life. And you can submit your drafts for my editing up to 45 days after the program ends… so if you fall behind, you’ll still get the full experience.
-
All lessons will be pre-recorded and dropped on Mondays.
Live calls will happen at varying times during the week (some mornings, some evenings, etc...) so that everyone can come to at least a few.
All lives will be recorded and added to your portal.
You'll have forever access to all of it.
AND - you'll have 45 days after the program ends to submit your copy for 1:1 review. You don't have to stress it if a big client project suddenly lands in your lap and your schedule goes to hell.
So your options:
1) Do the full gamut: watch all videos the day they're dropped, come to all live calls, submit your assignment on the first possible day...
2) Go completely self-paced and watch the recordings on your own time.
3) Most of you will fall somewhere between. :)
-
This practicum is built for people who already have something to sell: a course, a program, a service, a product. You don't need to have your launch date set, but you do need an offer to write about. If you're still figuring out what to sell, this isn't the right fit yet.
-
That's actually when this matters more! when you've got 200 or 500 people, you can't afford to waste a single email on something that doesn't land. (And you can have a really successful launch with a small list).
-
Most courses teach you frameworks and send you off to implement alone. This is a practicum. You're actually writing your real launch emails during the program, and I'm editing every single one. You're leaving with a finished sequence that's been through a conversion copywriter's hands.
-
Ten max. This is small on purpose. I'm giving direct feedback on everyone's emails, and that only works if the group stays intimate.
-
Great question. I am not an anti-AI copywriter. That said, I think it’s important to learn to do this with out AI. So I won’t be using it, and I don’t recommend using it to write your emails.
-
Because space is limited, I cannot offer refunds for this offer.
-
Yes! Always! The default is set up for three payments. If you need more, you can always ask.
“IT WORKED! I mean, I wanted it to work and hoped it would work and I did the work, but after having a couple things land flat this year, part of me was skeptical. This was a game-changer.
I exceeded my goal of 15 people (by 4 people!), brought in a much needed $4K, and created an offer I'm really excited about.”
- Cecily Sailer, Typewriter Tarot
This is the first-ever Launch Line cohort. That means a few things:
It's the cheapest it'll ever be. $997 for BETA (payment plans available).
Future rounds will be $1,297+.
For context, hiring me to write your launch emails for you costs ~$4K.
(Since I’m reviewing all your emails 1:1…. this BETA price is kind of a steal!)
The group is tiny on purpose. 10 people. I'm reading and editing everyone's emails, which only works if the room stays small.
You get to help build this thing. First cohorts are special.
I want to make 1000% sure you get results from our time together (so that I can make the program better), so you'll have a direct line to me in a way that future cohorts just won’t.
Let’s make your next launch the one that makes you enjoy launching! (yes! It’s so possible).
That looks like: real sales from the people who could really benefit from your work.
You ready?
1 10 spots left
©Copy Poetics LLC 2026