Copy that holds your vision.
Full service copywriting for founders with big ideas, strong offers, and no time for generic anything.
When you’re too close to your own brilliance to write about it — and too busy running a business to keep tweaking your copy.
“I feel like you should be running this course! Honestly, it's the first time I've ever worked with anybody where I didn't have to say, “This isn't me.”
-Mindy Gorman-Plutzer, Founder, The Freedom Promise
MY PROCESS
People don’t buy because it sounds good. They buy because it feels true.
Step 1: Define what you stand for
Before we write a single word, we get clear on what sets you apart. I dig into your values, your stories, and the soapboxes you could rant about for days — the stuff AI could never come up with.
Step 2: See (like really SEE) your audience
What are they craving? What’s in their search history at 2am? I talk to your people, comb through reviews, and find the phrases they actually use — so the copy feels like a mirror, not a pitch.
Step 3: Craft the ecosystem
Your copy isn’t a standalone sales page. It’s part of a bigger strategy. I’ll make sure each piece fits together, with messaging that moves people toward action — not just admiration.
Step 4: Shape the story (and make $$$)
Here’s where it all comes together. I take everything we’ve uncovered and turn it into copy that sells — without sounding salesy. Your voice, your values, your offer — sharper and more strategic.
Step 5: Evolve the message
After launch, we don’t just hope for the best. We check in, tweak where needed, and keep what’s working. Because the best copy grows with your business.
How fancy do you want to get?
Full website? Sales page? Funnel with a side of existential dread? I got you.
Every offer includes strategic thinking, voice alignment, and copy that knows what it’s doing.
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A custom sales page for your one-of-a-kind offer that guides your audience toward a confident ‘yes.’
Copy that feels like you and drives results... in one week.
What it includes:
A deep-dive Strategy Call to uncover your core message
Custom sales page copy that's ready to sell
A clear framework for easy handoff to your designer
Starting at $3,000
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From opt-ins to thank-you pages, I write out every step to lead your audience down the path to purchase.
What it includes:
Funnel Stratsegy Session to align your vision with the steps that drive sales
Complete Funnel Copy: Emails, pages, and everything in between
A funnel that feels seamless and guides your clients to conversion
Starting at $6,000
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Because your offers are clear — but your website isn’t doing them justice.
What it includes:
Messaging Strategy Session to clarify your voice, core message, and site goals
Full Website Copy — Homepage, About, Services, Contact, and one custom page (like a blog or sales page)
Site Map Support + Wireframe Guidance, so the words and layout work together
A website that sounds like you, sells with ease, and finally says what you’ve been trying to explain for months.
Starting at $4,000
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You’ve got a funnel, but it’s not working quite the way you’d hoped. But wait! Don't toss the whole thing into the trash! Instead, let's do an audit.
I’ll dive into what’s working, what’s not, and suggest tweaks to get you better results without starting from scratch.
Because sometimes, just a few adjustments make all the difference.
What it includes:
Full Funnel Audit to identify areas for improvement
Actionable recommendations to boost conversions
Follow-up support for implementation
Option to add on done-for-you services
Starting at $500
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Need a little help but want to stay hands-on with your messaging? You might be interested in the co-creation studio.
“I've felt so inspired and motivated”
“Having you interview the people in my course has been INCREDIBLY valuable for so many reasons... I feel like they gave you much more real and different answers than if I had done this myself. I've been listening to them in the car on the way to my office and I've felt so inspired and motivated in a way that I haven't been in a while.”
- Jensen Schoonover, Founder, Test Don’t Guess
Everything’s included — you don’t even have to ask
A 60 to 90-minute Strategy Session to dive deep into your goals, create a clear action plan, and map out key messages.
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Sales page or email sequence copy that uses proven sales psychology tactics, leads with intention, and takes your audience from curious to committed.
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Exclusive, white-glove attention. In done-for-you projects, I handle all the heavy lifting so you can focus on the parts of your business that need you most.
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Research-backed data mining and results-oriented copy that resonates with your ideal client, making them feel seen, heard, and safe enough to purchase.
4
A post-launch check-in so that we can analyze our A/B tests and fix any weak spots.
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Full ownership of all copy, so you can reuse, tweak, or repurpose it as your funnel grows and your business scales.
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Questions?
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All good! That’s what our initial consultation is for (which is free and extremely low-pressure).
We’ll chat about where you’re at and what your goals are, and I’ll recommend the best path forward to get you those ✨results✨ you’re after.
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That depends on the service you choose. For example, a sales page takes about a week, while a full sales funnel could take a few weeks depending on its complexity.
I’ll give you a timeline upfront so you know exactly what to expect.
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Absolutely! My whole process is designed to capture your unique voice.
Honestly, being a good copywriter is a little like being a selkie—that's part of what I love about it!
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Not at all! One interviewee even wrote this to my client:
“I’m sure you already know this, but Nicole is an absolute delight to talk with! She’s an excellent listener, and it very much felt like she was holding a safe space for me, which is such a gift.”
These calls aren’t just about gathering insights—they’re about building trust and understanding. Your clients love you. They want to help. Trust me. :)
You don't want to skip these. All the research (the calls, the data-mining in online spaces, etc) ensures we’re not just writing any copy—we’re writing copy that speaks directly to your audience’s needs and desires. (i.e. copy that truly converts)
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I use AI for various tasks in my business—it’s great for making things more efficient, tackling the blank page, organizing data, and catching errors. But when it comes to generating copy, I prefer to write it myself. While I’ve tested using AI to help on drafts, it takes just as long (if not longer) to get good copy out of AI as it does to write it from scratch—partially because I’ve been doing this for so long.
It's hard to put my finger on it, but copy that's human-written has more quirks, more personality, and ultimately feels warmer.
And I do believe that warmth is something your audience can feel. So, no. I don't think AI has replaced us yet. 😉
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Yes! My funnel audits are designed to pinpoint exactly where things are going off track and how we can optimize it for better conversions. Whether it’s the emails, the sales page, or something else, I’ll identify the weak spots and provide solutions to get things flowing again (without you having to toss the whole thing!).
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Done-for-you projects: I’ll need you for our initial Zoom call and then again when it’s time for feedback on drafts. The rest? I’ve got it covered! You can focus on your zone of genius while I take care of the words.
Done-with-you: You'll be doing the writing, so make sure that you set time aside during our project time to tackle the page (with the help of my strategic outlines, of course!).
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Revisions are part of the process for all projects! We’ll go through two rounds of edits to ensure the copy is perfect and aligned with your vision.
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Yes! Usually it's 50% to hold your spot, and 50% on delivery of our first round of copy.
That said, I'm more than happy to discuss options that work for your budget during our consultation.
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Short answer: no, I do not offer performance guarantees. There’s a lot that goes into a successful launch—list building, ad spend, offer validation, timing, and so much more outside of what I can control.
What I can guarantee is that I’ll write copy I’m proud to hand off. It will be crafted using proven techniques and backed by Voice of Customer data.
It will be excellent copy that you can use for years to come. So I can guarantee that it's a worthwhile investment. :)
“She just got it.”
“Nicole had the entire schedule created as soon as we started our work together, so I knew exactly what to expect when. But she was also flexible — she made space for real life when I needed to shift things.
She took all my existing materials, got my brand voice immediately, and didn’t make me jump through a million hoops. I didn’t have to educate her. I didn’t have to explain myself. She just got it.
— Davina Frederick, Founder, Wealthy Woman Lawyer, LLC
Here’s what I know about you:
You’re not new to this.
You’ve built something meaningful — a business, a body of work, a way of showing up in the world — that people trust.
And you’re ready for your copy to catch up.
You’re clear on your offer. You’re proud of your clients. But when it comes to saying it all out loud? It’s like trying to explain a dream — vivid in your mind, fuzzy in the retelling.
You’re not looking for filler. You’re looking for clarity. For copy that honors your depth, sharpens your message, and makes selling feel less like a chore and more like a natural next step.
That’s where I come in.
To listen, distill, and write the words that do your work justice.
One last thing: I only take on one full-service project at a time, and I tend to book 1–2 months out.
If your next launch or pivot is on the horizon, let’s talk now.
Can’t wait to see what you’re building. :)
Nicole