Marketing Like The Hermit
A new “funnel” framework from a that helps your audience feel safe enough to buy from you. (ahem, we’re no longer tossing them into a kitchel utensil, k?)
psssst… she’s been at this conversion copy thing for 12 years, so I’d listen if I were you ;)
QUICK RECAP
So, you made it through the workshop! Hopefully, you’re already thinking about how to swap out awkward, overcomplicated funnels for something that actually fits the way you like to sell.
Here’s the TL;DR of what we covered:
🔹 Why traditional funnels feel misaligned—and why they’re not working the way they used to.
🔹 The Hermit Funnel framework—a full system for moving people from “curious” to “confident buyer” without forcing urgency.
🔹 Why you don’t need to chase leads down—your job is to guide them, not rope them into a pressure-filled sales cycle.
🔹 The 8 essential email topics that make this work—so people actually open, read, and feel excited about buying from you.
What’s next? Choose your adventure. ;)
You’ve got everything you need to start applying this yourself. But if you’re sitting there thinking,
“Okay, but how do I actually do this for my business?”—let’s talk about what makes the most sense for you.
Want to DIY?
If you’re feeling good about implementing this on your own, here are the next steps I’d focus on:
Sketch out your eight essential emails. If you’re not sure where to start, go with the Call to Adventure email—that first email sets the tone for everything else.
Check your lead magnet. Is it actually leading people toward your offer? If people are opting in but not buying, there might be a disconnect.
Look for small fixes before big rewrites. If people are opening but not clicking, tweak your CTAs. If they’re clicking but not buying, revisit your sales page messaging.
Keep it simple. You don’t need a perfect funnel—you just need a clear, intentional path that makes buying feel like the next natural step.
Want to work through it together?
If you’d rather have support in shaping your funnel—or just want fresh eyes on what you’ve already built—I’d love to help. That could look like:
📌 A one-time strategy call—where we talk through your funnel, refine your messaging, and make sure you have a clear plan.
📌 Copy feedback & light edits—if you already have emails or a sales page but feel like something’s off, I can help you fine-tune it.
📌 A fully built-out funnel—if you’d rather not write the emails yourself, I can take that off your plate.
If any of that sounds helpful, just fill out this quick inquiry form—there’s no pressure, it’s just a way to see what might be the best next step for you.
But Nicole, who even are you?
Yes! Hi!
I’ve been in the marketing space for 12 years now (wild, right?).
I used to work for big tech, but now I focus on brands and people doing cool things in the world—because honestly? That makes me happiest.
As a Gemini, I loooooove trying on other voices and have an uncanny ability to slip into different brand personalities like they were cool vintage jackets.
I’ve also been known to blend super-strategic persuasion techniques with intuitive tarot + journaling sessions. (We can get into that if you’re into that.)
So, you see, hiring a copywriter isn’t about losing your voice — it’s about finding the most magnetic version of it.
And in this copy intensive, we’ll work together to craft words that make your clients feel like you’re reading their minds.
Ready for it?
Nancy loved how quickly we turned her ideas into brand-aligned messaging
“Nicole is an excellent copywriter. She was able to quickly get a feel for my brand and help me create great copy that reflected me. I'm very grateful to have worked with her and recommend her to anyone else who may be looking for expert assistance with growing their brand and "voice" through their messaging.
I look forward to working with Nicole again soon!”
-Nancy John, CEO Seed Leadership
Jensen’s copy came together seamlessly—on a tight deadline and in a niche industry
“Working with Nicole has been a fantastic experience in every way! I’m very Type A, so I greatly appreciated that Nicole created and sent a clear calendar with deadlines for each of us to ensure we could finish the project before I had my baby! She was prompt and thorough, and I was so thrilled with the initial experience that I hired her for another project immediately after!
I look forward to working with Nicole again and again!”
-Jensen Schoonover, Founder and CEO, Test Don’t Guess
“I just know and trust that you're going to hit it out of the park every time — this is something I never had before when working with other copywriters. I truly feel like we are in sync, which means that's one less thing I need to worry about!”
- Maggie Reina, Founder, Viola Hill Studio
